download the last version for apple Blue Ocean Strategy

Download the Last Version for Apple Blue Ocean Strategy

When you start understanding the difference between red oceans and blue oceans, a natural question arises: why would anyone choose to dive into the red ocean when the blue is so much more promising? Personally, I found it puzzling that people continue to bring new products to an already saturated market. That's why most SaaS companies rely on the red ocean strategy when entering a market. It seems that everything that could have been invented has already been done.

In reality, it can be quite challenging to come up with the idea of a completely original and unique project. The blue ocean is the term used to describe a newly discovered or created business, while the red ocean refers to an already existing industry. The analogy with the natural environment effectively demonstrates the characteristics of contrasting market environments.

The terms blue ocean and red ocean are actually referring to types of market spaces. In their book 'Blue Ocean Strategy,' Renée Mauborgne and Chan Kim provide insights into business strategies called blue and red oceans, which were first introduced in the early 2000s. The authors aim to bring clarity to the different types of market spaces, especially during a new project launch.

The concept of creating demand, facing competition, and conducting market analysis is also covered in the book. It's based on real-life studies and provides valuable insights into business strategies. The updated version of the book was published five years ago and offers an expanded understanding of blue ocean strategy.

In short, Blue Ocean Strategy is a must-read for anyone looking to create something new and innovative in their industry. By applying the principles outlined in this book, entrepreneurs can gain a competitive edge and create a unique market space that sets them apart from others.

Download the last version for apple Blue Ocean Strategy